Neighborhood first home finding app.
One issue with the current real estate apps available is that it is difficult for users to find the neighborhood information they desire. This is one of Neighborhoods.com’s key differentiators and an integral part of our brand, so our main goal with the app was to continue paving the way for users to center their home search around the neighborhood while staying consistent with the features we offer on the web.
We know our neighborhood information is unique but our users currently do not find it. We curate photography and descriptions from locals who live in the area. The way we display and search for areas on the website would need to work differently in an app interface, so we had to come up with a new way that would work well and still hold true to our neighborhood-first approach.
TEAM & ROLE
Our team included me as Creative Director, the UX/UI Designer, UX Designer, iOS Developer and Project Manager. Our team worked together on all facets of the project including information architecture, user flows, interaction, animation, prototyping, and marketing efforts.
The project lasted approximately 8 months in which we conducted user research using methods such as user interviews and surveys to assess user behavior and attitudes.
DESIGN PROCESS
To identify the features that would be included in the MVP, we created a list of what we already had on the website and measured the LOE (Level of Effort) it would take from design and engineering. From there a roadmap was agreed upon with the stakeholders and decided which features may be removed if necessary.
The MVP was focused on core features that would meet and exceed user’s needs while also thinking ahead about what they would benefit from in future iterations.