About me

I’m a multidisciplinary design leader with over two decades of experience guiding teams and shaping brand and product design across fast-moving startups, direct-to-consumer brands, and established companies. My approach blends clarity, structure, and purpose, drawing from the International Style of design while staying rooted in business outcomes. Whether leading 0→1 product initiatives, building design systems, or crafting customer journeys, I work to create experiences that are both impactful and intentional. At my core, I believe design should simplify complexity, build trust, and deliver value across every touchpoint.

I embrace traditional methods, emerging tools, and new ways of thinking. This includes integrating AI into my design process for ideation, workflow acceleration, and data interpretation. I bring adaptability, systems thinking, and cross-functional collaboration to my work, helping teams align and make decisions through complex or ambiguous challenges. I empathize with customers and use data to build solutions that achieve business goals. Whether shaping long-term design vision or optimizing near-term outcomes, I bring curiosity, precision, and a deliberate approach to continuous improvement.

I lead by example and mentor through collaboration, clarity, and trust. My approach is grounded in active listening, honest feedback, and creating space for designers to grow their confidence, craft, and critical thinking.

I lead by example and mentor through collaboration, clarity, and trust. My approach is grounded in active listening, honest feedback, and creating space for designers to grow their confidence, craft, and critical thinking. Mentoring and watching designers grow brings me real joy. I also believe in giving back to the community, having participated in SPARK (middle school mentorship), Habitat for Humanity (fundraising and building), and Gigi’s Playhouse (volunteer photographer).