Creative Director // Strategic Design & Branding

I’ve developed brands from the ground up and breathed new life into existing ones. Brands are living and need to be cultivated as such.

Selected Impact Metrics
• Increased ARR $990K through join-flow testing
• Increased ARR $540K through pricing transparency A/B test
• Built and scaled design teams at two growth-stage companies
• Led 0→1 app projects for iOS/Swift and React Native Apps