When HALL Wines put out an RFP for their website redsign an replatform, my design comp was cited as why we won the project. Everything else came together beautifully. The grounds of HALL Wines are like touring a sculpture garden, stepping back in time with the 1885 Bergfeld Winery building, and simultaneously into the future with California’s first LEED® Gold Certified winery. I captured this with my end-to-end redesign of the website, covering b2c wine sales, winery tasting tours and wine membership, by leaning into my deep appreciation for food & bev culture. And my wife’s wine background ;)

The results are undeniable: increases in wine club membership, direct-to-consumer wine sales, and winery tours.