Murray's Cheese
Murray’s Cheese is well known to New Yorkers, and to those who are serious about cheese. Our team spent two days interviewing stakeholders and experiencing all aspects of the business. As the project took shape two principal challenges became clear: help people understand the personality and tone of the brand, especially those that can’t experience it first-hand; and secondly, allow some of the more complex processes of purchasing perishables be handled online. Murray’s Cheese was incredibly excited about our work as we perfectly understood and brought the brand to the web. Role: Discovery, Photography, Wireframes, Design Lead
Moodboard - Greenwich Store
Elements of the Greenwich Village store are the driving force of this mood board. Pieces of the store: chalkboards, information cards, white tiling behind the counter, hand written text and drawings are used to transport the viewer to the flagship store.
Moodboard - Meet the cheese
The highly recognizable repeating text pattern sets the tone. Building on that foundation, the strong, condensed, san-serif is used to inform, while the personable script font engages conversation. Products are displayed at dramatic angles to highlight the unique characteristics of the cheeses.
Wireframes
The 90 page wireframe document cover all of the details of the project that would be designed and built by our team at Gorilla.
Cheese Education
Just as important as having the product available online is educating cheese aficionados. A complex tasting and pairing guide was created to bring some of the expertise of the cheesemongers to the web.
Virtual Cheesemonger
The culture of Murray’s Cheese is very tongue-n-cheek and they wanted that to be experienced throughout the website. We created a Virtual Cheesemonger where the cheese buyer would answer a series of questions and be presented with recommendations based on their answers.
Cheese Caves
Murray’s Greenwich Village shop has cheese caves below the streets of NYC where cheese for the most famous restaurants in New York are aged. This truly unique feature was an incredible experience to tour and they would be showcased on the site.
Drag-n-drop Gift Boxes
To build your own custom cheese gift box, just drag-n-drop the pictures into the box and voilà your selection is added to the cart.